Attract More Customers With A Strong Lead Magnet

With so many local businesses competing for attention, it’s difficult to break through the noise and get noticed. And that’s just what you want to do as a business owner or marketer: have your message heard over the other messages competing for people’s time and attention. One of the best ways to accomplish this goal…

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Protect Your Business: 5 Tips for Dealing With Negative Online Reviews

If you are like most consumers, you read online reviews before purchasing a product or service. Because of this, the importance of ratings on your Google My Business listing, your Yelp page or Facebook Business page cannot be overstated. These reviews and ratings are used by potential customers to search for and choose local businesses.…

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Do I Really Need A Copywriter For My Local Business Website?

hands typing on laptop computer

If you are a small business owner in the process of getting your website up and running, it’s easy to think that you can save money by writing your own website copy. After all, you already know your products and services inside out, right? You may be tempted to skimp on professional copywriting, but with…

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The Bad Guys Are After You: Three Scams To Avoid

illustration of person on computer which has fraud alert visible on screen

One of my clients called me last week. He was concerned about an email that he received from a “photographer named Mel” that accused him of using images without permission. The email threatened to report him to his hosting company for copyright infringement and to even sue if the images were not removed. The email…

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Working from Home? Save Your Sanity

clock spiral

Like many who have returned to working from home at the beginning of the pandemic, I had to readjust. There was no walking around downtown at lunchtime to grab something to eat. That was replaced by a lot of my wife and I wondering why “Cheryl”, our unseen co-worker and housemate, ate the last of…

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