Choosing the perfect domain name for your business can be a daunting task. There are so many factors to consider, and it’s easy to get overwhelmed. There’s no need to worry. In this post, we’ll share some tips on how to not only choose the best domain name for your business but how to purchase it without breaking the bank.
Your domain name doesn’t have to exactly match your company name
It can be frustrating when you’re searching for a domain name and it seems like all of the good ones are gone. If you a have a common name or are in a competitive industry, you may find it harder to find an available domain that matches your first choice. It’s OK for your domain to be different from your company name. Choose a variation that still allows you to be identified to your prospective customers. If, for example, GlisterAerospace.com is already registered, GlisterAero.com may be available. In some instances, choosing a domain name that isn’t an exact match is more practical. Which email address would you prefer typing all day sue@BurlingtonAdvertisingGroup.com or sue@BurlingtonAds.com?
Keep it short and sweet – shorter domain names are easier to remember and type
The BurlingtonAdvertisingGroup.com example shows, when it comes to choosing the perfect domain name for your business or website, short and sweet is often the way to go. Not only are shorter names easier to remember and type, they create fewer typos and less frustration for your visitors. Shorter names also make for stronger branding – their small size captures attention and can allow them to be used as memorable logos. If you’re looking for a domain name that’s easy-to-find, try going with something concise yet descriptive – this will give customers an even better impression of what they can expect on your site.
Your domain name shoud be easy to spell – avoid using slang or made-up words
When you have decided what your domain should be, it’s important to make sure that it is spelled correctly and easy to remember. Slang and made-up words can make a domain difficult to spell and confusing for visitors, which can lead to costly mistakes. It’s also advisable to use words that make sense in the context of your company or brand, as this will make it more memorable for potential customers. Try saying the name out loud and seeing how it sounds – if it is confusing or too hard to pronounce, consider a different option. For example when spoken, the word “for” can be interpreted as for, the gramatical conjunction; fore, the golfer’s warning; four, the number after three, or as 4, the arabic character. Taking the time to get the domain name right will benefit your business in the long run.
Where possible, use relevant keywords – this will help people find your site more easily
Incorporating relevant keywords into your website’s domain name can be an important factor in ensuring that it’s discoverable to a relevant audience. If you’re a locksmith in Clemmons, it makes sense to consider including locksmith or Clemmons as part of your domain. It would be an even bigger win if you could register ClemmonsLocksmith.com. Keywords help people understand what your site is about and make it easier for them to find you when they are conducting an online search. While it’s not as strong a ranking factor as it might have been in the past, incorporating keywords in you domain can help with your branding efforts.
Choose a .com extension – this is the most popular and recognizable extension
A domain’s extension is the part following the dot in the address. The extensions .com, .org and .net are the most familiar. Although there are over 1500 different extensions, for those looking to establish their presence on the web, a .com extension is the best choice. Favored by individuals, organizations and businesses alike, it is the most popular and recognizable domain name extension. It’s also easy for customers to remember, which promotes leads and conversions. All these benefits combine to make a .com extension the most desirable choice for anyone looking to build an online business or create a digital presence.
Where to register your domain name
There are many different companies that can register your domain name; some very well known ones because of their advertisements, others not so much. Because of this, prices and terms can vary. The company that we recommend to our clients is Namecheap. First year domain registrations typically cost less than $10 for the first year, with the price going up to around about $15 at renewal time. They also include features like free domain owner privacy and domain locking, services that some other companies charge extra on top of the registration fee. There are other domain registrars; it can be worth shopping around for the best deal.
Taking these tips into consideration when choosing a domain name for your website is important. A great domain name can be an important part of the foundation for any successful website. It sets the tone, encourages people to come to your site, and reflects your brand. While it can be a challenging decision, following this advice will help ensure that you make the right choice for your website and your business. Give us a call today at (336) 303-0640 if you want to turn your great domain name into a great website – we’ll help you get started on building the perfect online presence!