With so many local businesses competing for attention, it’s difficult to break through the noise and get noticed. And that’s just what you want to do as a business owner or marketer: have your message heard over the other messages competing for people’s time and attention. One of the best ways to accomplish this goal is by using a lead magnet.
Lead magnets are free offers designed specifically with one purpose in mind. They are designed for getting someone who has never had contact with your company before to take action—to find out more about what you have to offer them or their organization. Lead magnets work because they offer prospective customers valuable information (and it has to be valuable) that shows them how to solve a problem, in exchange for a way for your business to contact them. Here is one of our lead magnets (https://madeforyoumedia.com/lp-lead-generation/).
What is a lead magnet
A lead magnet is an offer that is free to download and often comes with the goal of capturing contact information (name, email address) from the person downloading it. This offer can be anything—a report, a video, or even a PDF guide. The goal is for the lead magnet to raise your reader’s interest in your company enough for them to provide their contact information. Then you can follow up with them about your product or service.
Why use a lead magnet
A local business should use a lead magnet as a way to attract more potential customers. Having an offer that is free to download and designed for the specific purpose of capturing contact information will be worthwhile for any company. If you want more people to know about your business, taking the time to design a lead magnet is an excellent way to accomplish this goal.
When someone downloads a lead magnet from your website, in most cases they provide you with their contact information. This allows for valuable touch points in the future, which can help to turn them into an actual paying customer.
Types of lead magnets
There are many different types of lead magnets that give you the ability to tailor your marketing campaign to suit your specific interests. Some of the most common lead magnets include:
- An ebook
- A white paper
- A video
- Workbooks or planning guides
Regardless of the type of lead magnet you choose, it’s important to remember that there is one type that will be most successful in generating more inquiries, It’s the lead magnet designed to entice your potential customer with information that is legitimately useful and truly valuable. Remember, in many cases this is the first contact they are having with your company. If the free lead magnet doesn’t live up to your promise, will they believe your promises about your paid products or services?
Two-step lead magnets
Most lead magnets require an email address up-front in order to receive the content. In a two-step lead magnet, prospective customers can get a lead magnet without providing any contact information. However, within that lead magnet is the opportunity for them to get even more valuable information in exchange for their email and or phone number.
This lead magnet strategy typically sees lower numbers of respondents, however, the leads generated are of much higher quality. These prospects have shown interest in your business more than once, and are actively looking for products or services that solve their problems.
An effective approach to the two-step lead magnet strategy is to design a video that introduces the concepts behind solving their problem. Within that video, there is an offer of additional resources at the end in exchange for their contact information. Using a video in this way keeps their attention on your brand and is a strong demonstration of your ability to solve their problems.
Giving value and growing your business
Lead magnets are a valuable tool for any business looking to generate more interest. They can be used in many different ways, but the best lead magnets offer prospective customers something of value—something they wouldn’t have had access to otherwise. As a business owner, you have the knowledge and the experience to make positive changes in the lives of your customers and their businesses. By sharing that knowledge, you can help them and at the same time, help your business grow.
Made for You Media is a digital marketing agency based in Winston-Salem, NC with clients across the US and Canada. Our focus is working with local businesses to increase brand awareness, build leads and increase sales. If you would like to talk about how our lead generation strategy can help your business, call us today at (336) 303-0640 to discuss your needs.
